Photographer ········· Marco Klahold
Videographer ········· Norman Keutgen
Stills ········· Tobias Holzweiler
Models ········· Carmen, Cosma, Petra
H&M ······ Sarah Whiteside
Styling ······· THE WANTS SOCIAL | Johanna Löer, Wiebke Horst
Producing ·· THE WANTS SOCIAL | Anna Siepenkötter (Head of Production +
Set photo, Wiebke Hennig (Head of Set Video)
Production ······· Gina Wheeler + Team
Capetown | SCHOLL ICONIC
The biggest shooting and project "icons on the road" refers to the stylistic means of icons who are in transit. Transit stands not only for the physical route the peaceful rebels take on their journey in Capetown, but also for the mindset, atmosphere and guiding principle of the shooting. Icons are self-aware, constantly on the move and embracing life.
HAVING ARRIVED, THEY ARE ALWAYS ON A QUEST, LOOKING FOR ANSWERS, CONSTANTLY REINVENTING THEMSELVES, PUSHING THEIR LIMITS, EXPANDING THEIR HORIZONS AND QUESTIONING NORMS AND RULES.
This SS23 shooting was all about creating moments, about transferring the emotion "iconic". Taking out the origin of the brand, being free, slightly rebellious. The images and videos are meant to inspire people to feel liberated, to let go, to bring out their inner child and to feel comfortable within themselves.
HAVING ARRIVED, THEY ARE ALWAYS ON A QUEST, LOOKING FOR ANSWERS, CONSTANTLY REINVENTING THEMSELVES, PUSHING THEIR LIMITS, EXPANDING THEIR HORIZONS AND QUESTIONING NORMS AND RULES.
This SS23 shooting was all about creating moments, about transferring the emotion "iconic". Taking out the origin of the brand, being free, slightly rebellious. The images and videos are meant to inspire people to feel liberated, to let go, to bring out their inner child and to feel comfortable within themselves.
